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 Tails - Never average

Director: Max Siedentopf

Producer: Kate Brady

Production Company: RiffRaff

The hero brand film demonstrates how even amongst one of the most common dog breeds in the UK, every dog is still an individual. In the film, thousands of labradors are singled out by things that make them unique, in a nod to their personal preferences and personalities. ‘Never Average’ comes to life in a joyful, surreal world, designed to be more memorable than your average dog food ad.

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ADIDAS Y-3 | FARAGO | GABRIEL MOSES

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AIB | SPINDLE | MOLLY BURDETT